Pricing Policy and Online Sales

Effective date: January 2025

At AU NOIR, we are committed to preserving the premium value of our brand while supporting the success of our retailers. This pricing policy guarantees consistency and fairness across all sales channels.

 

Current Collection Prices

- The styles shown in the online virtual catalog may not be discounted by more than 20% under any circumstances.

- Reductions are only permitted during the following periods:   

Spring Collection: The week of Father's Day and from the construction vacations (back-to-school period).   

Collection Fall : The week of Black Friday and from Boxing Day. 

- Any additional discounts or special promotions must be approved in advance in writing by Au Noir, including for selected styles or special events.   

Launch of New Collections

- Spring Collection: Launched and prioritized at regular prices after Valentine's Day.

- Fall Collection: Launched and prioritized at regular prices after the start of the school year.

Discounts on older products 

- Single-season products: Reductions of between 25% and 35% are permitted.

- Products of Two Seasons or More: Discounts may reach a maximum of 50%.

- It is forbidden to use photos from the current collection for clearance advertising.

- Online advertising or announcements are only permitted for the clearance sale during the following periods: The week of Father's Day and from the construction vacation through Labor Day, and the week of Black Friday and from Boxing Day through Valentine's Day.

- Any additional discounts or promotional offers must be approved by Au Noir. 

Remaining Stocks and Broken Sizes

- For remaining stocks and broken sizes, liquidation in physical stores is authorized only after Father's Day (for Spring) and after Boxing Day (forFall) for the current collection, and at any time for older collections.

- Liquidation cannot exceed 50% at any time.

- Remaining retailer-owned stock may be reduced online in accordance with the above, except for infinity styles (N.O.S), which may be reduced to a maximum of 20% online, unlessAu Noir Noir agrees otherwise. 5. Compliance with the Pricing Policy

- Retailers must strictly adhere to this pricing policy when selling Au Noir products. Any violation may result in sanctions, including suspension of future orders.

Product Exchange

- At Au Noir's discretion, a style that does not perform well or does not sell in the retailer's store may be eligible for exchange. 

Monitoring and Compliance

- Au Noir will monitor prices across all sales channels to ensure compliance. Retailers in violation will have 2 days to rectify the situation, with repeated violations potentially leading to termination of the partnership.

- The Syncio application (Store ID: 6042a73c598fd) can be used to synchronize prices between online partners.

Policy Updates

- Au Noir reserves the right to modify this pricing policy at any time, with written notification to retailers.

Contact Information

If you have any questions or require approval for discounts or special events, please contact your agent. By adhering to this policy, you help preserve the integrity and value of the Au Noir brand. Thank you for your cooperation and partnership.

Best regards,

Maxime Bélanger

Brand Manager, AU NOIR