At AU NOIR, we are committed to preserving the premium value of our brand while supporting the success of our retailers. This pricing policy is designed to ensure consistency and fairness across all sales channels.

1. Price of the Current Collection

• The styles listed in the online catalog may not, under any circumstances, be displayed with a discount of more than 20%.
• Discounts are allowed only during the following periods:
  • Spring Collection: Starting on the Friday marking the beginning of the construction break.
    Reference: 2026 (July 17), 2027 (July 23), 2028 (July 21).
  • Fall Collection: During Black Friday week, from the Thursday before Black Friday through the following Wednesday, as well as starting on Boxing Day.
• Any additional discounts or special promotions must be approved in advance and in writing by AU NOIR, including for select styles or as part of special events.

2. Launch of the New Collections

• Spring Collection: Launched and featured at regular price after Valentine's Day.
• Fall Collection: Launched and featured at regular price after the start of the school year.

3. Discounts on Products from Previous Collections

• Products from more than one season: The permitted discounts must be between 25% and 35%.
• Items from three or more seasons: Discounts may reach a maximum of 50%.
• It is prohibited to use photos from the current collection in advertisements promoting a clearance sale.
• Online advertisements promoting a clearance sale are permitted only during the following periods:
  • Starting on the Saturday that falls exactly one full week before Father's Day;
  • From the Friday preceding the official start of the construction industry vacation through Labor Day, including the period when school resumes;
  • During the week of the “ Black Friday,” that is, from the Thursday preceding the “ Black Friday ” through the following Wednesday;
  • From Boxing Day through Valentine's Day.
• Any additional discount or promotional offer must be approved in advance by AU NOIR.

4. Remaining Inventory and Irregular Sizes

• For remaining inventory and odd sizes from the current collection, in-store clearance sales are permitted only:
  • After Father's Day for the Spring collection;
  • After Boxing Day, for the " Fall" collection.
• For previous collections, clearance sales at physical stores are permitted at any time.
• The discount offered as part of a clearance sale may not, under any circumstances, exceed 50%.
• Retailers may reduce their remaining inventory online, provided that the conditions set forth in this policy are met.
• Infinity / N.O.S. (Never Out of Stock) styles may be discounted online by up to 20%, unless prior authorization is granted byAU NOIR.

5. Compliance with the Pricing Policy

Retailers must strictly adhere to this pricing policy when selling AU NOIR products.

Any violation of this policy may result in penalties, including in particular the suspension of future orders.

6. Product Exchanges

At the discretion ofAU NOIR, a style that does not perform adequately or that does not sell in the retailer's store may be eligible for an exchange.

7. Monitoring and Compliance

• AU NOIR will monitor prices across all sales channels to ensure compliance with this policy.
• Retailers who are in non-compliance will have 2 days to correct the situation.
• Repeated violations may result in the termination of the business partnership with AU NOIR.
• The Syncioapp (Store ID: 6042a73c598fd) must be used to synchronize prices among online partners.

8. Policy Update

AU NOIR reserves the right to modify this pricing policy at any time. Any changes will be communicated to retailers in writing.

9. Contact Information

If you have any questions or would like to request approval for a discount, a promotion, or a special event, please contact your AU NOIR representative.

By adhering to this policy, you help preserve the integrity, positioning, and value of the AU NOIR brand.

We thank you for your cooperation and partnership.

Sincerely,

Maxime Bélanger
Brand Director
AU NOIR